EPISODE 11: The benefits of using Instafreebie to gain new readers with Ashley Durrer

Today’s interview is with Instafreebie’s Director of Business Development, Ashley Durrer.

InstaFreebie was created in 2014 with a mission to accelerate great stories and big ideas. As the book world’s leading platform for exclusive access to sneak peeks, advance previews, and special giveaways, we live our mission every day and give readers a chance to SEE IT FIRST™.

In this interview Ashley covers Instafreebie extensively including:

  • How to use Instafreebie to gain new readers and email subscribers. There are different levels for authors to join (basic plan, plus plan, and pro plan) each offering different features. The whole concept is that you give away a free book, partial book or sneak peek and readers opt-in to your mailing list in order to receive their free content.
  • With Instafreebie you basically:
    • Upload your ebook file to their secure server
    • Set the number of copies and expiration date
    • Generate a link and share the link with your fans
    • Readers choose a file type and opt-in to your list
  • Load your book as an epub document and Instafreebie will convert it to a mobi (for kindle) and pdf file. Ashley mentions that an equal amount of people (roughly) are downloading pdf’s and epub files combined, compared with mobi kindle versions of books. This is good news for authors wanting to sell across all platforms (rather than be exclusive to Amazon) as there are readers on Instafreebie that are not just from Amazon.
  • Instfreebie subscribers tend to be avid readers (not just freebie hunters) and are therefore much more engaged subscribers.
  • It can be difficult for children’s book authors to load larger files on Instafreebie if they have lots of illustrations, so you can contact support for help at support@instafreebie.com and they will work with you to get your book up.
  • Instafreebie has been particularly great at facilitating joint author promotions. The main reason for this is that authors can create a page where all the giveaways are listed and promote this one page. When readers arrive at the page, they click the books they genuinely want to download, subscribing through Instafreebie to YOUR list (if they picked your book). Instafreebie then delivers the free book to your new reader and adds this person to your list. If you are with Mailchimp Instafreebie can automatically add the readers to your list (and thereby your automated sequence). If you are not using Mailchimp, you can manually move your list from Instafreebie into your email provider list. In terms of promoting the author giveaway page, you can use the hashtag #instfreebie to help spread the word, post it on social media and get more attention to your giveaway. You can also let Instafreebie know you are running a joint promotion and they will often help by promoting it through their emails too, really boosting reader eyes on your promotion page and book. You can email production@instafreebie.com to let them know if you are running a joint author promotion.
  • Instafreebie also loves hosting EXCLUSIVE book giveaways that are not available for sale or download anywhere else. This could increase your book download rate.
  • Instafreebie also host a forum where you can find group giveaways to be a part of. You need to be signed up and logged in to access it at www.instafreebie.com/forum.

You can read all about Instafreebie’s features and sign up for your FREE PLAN at www.Instafreebie.com. Overall a really informative interview!

EPISODE 10: Successful joint author promotions with J. Philip Horne

Today’s interview is with indie author J. Philip Horne.

J. Philip Horne probably shouldn’t be alive. Born in Florida, he grew up overseas, for the most part, spending much of his childhood in Liberia and Micronesia. During those years, he experienced numerous attempts on his life. The wannabe killers included malaria, spinal meningitis, blood poisoning, a staph infection in his heel bone, a close encounter with a green mamba, and other cold-hearted foes.

From his earliest years, his parents read to him fantastical stories from wonderful worlds. Narnia and Middle Earth featured prominently, and had his youth been a generation later, he would have certainly encountered Hogwarts at a young age. Through his teen years he read stories by many other authors and experienced a host of new worlds.

After dabbling in writing for many years, he finally got serious and wrote his first novel in 2011. He has continued to write ever since. He currently lives in Dallas, Texas with his wife, four children, two dogs, two rabbits, and several literary aspirations.


In this interview Jay covers:

  • How effective Twitter is for selling books versus connecting with other authors and key contacts in the publishing industry.
  • Using Author Facebook Groups to connect with authors in similar genres, and run joint promotions. Some key groups that were highlighted include Freebie Fridays, Instafreebie Promos, SFF Book Bonanza.
  • Running joint promotions for FREE books using INSTAFREEBIE. Find out how Jay runs them so effectively and helps authors gain so many new email subscribers.
  • How to connect with your audience by posting on social media at different times of the day.
  • Book pricing, promotions for paid books and using Pronoun as a new platform to publish e-books as well as pick better categories and keywords.

This is the first interview where we focus pretty heavily on the use of Instafreebie to gain new subscribers. Episode 11 and 12 will also be about Instafreebie as it is such an important tool for authors. 

You can find Jay at www.JPhilipHorne.com, follow him on AMAZON, and get social with him on FACEBOOK.